Unlock Your
Digital Potential

with DMI Pro at MSBM

Step into a world where your expertise commands authority, and your skills drive digital innovation. Elevate your career to new heights with the World’s Most Recognized Professional Diploma in Digital Marketing at Mona School of Business & Management (MSBM), the Caribbean’s Premier Business School.

Why MSBM?

Why DMI?

Become a Certified Digital Marketing Professional

Registration Closes In:

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About DMI

The Digital Marketing Institute (DMI) is recognized as the global authority on digital marketing capability development. It has a mission to support marketers in achieving their learning ambitions and realizing their full potential. With over 130,000 members across all 5 continents, DMI has trained more professionals to a single digital education standard than any other certification body, and offers an industry-recognized certification that helps candidates to stand out in a crowded marketplace. Their courses are developed and delivered by industry experts, ensuring that candidates gain the latest and most in-depth knowledge and skills.


Through the DMI Global Industry Advisory Council (GIAC), this course is enhanced and backed by collaboration with some of the most influential marketers globally. As a result, the DMI Pro course at MSBM reflects the latest developments, trends and best practices in the industry ensuring the personal and professional growth of our students and alumni.

75% of employers say that candidates with a DMI certification on their CV have an increased chance of getting hired. **

Graduates got an average €11k salary increase after completing a DMI course. *

79% got a promotion 6 months after completing a DMI course. *

About the programme

The DMI Pro, Professional Diploma in Digital Marketing, is available through MSBM in partnership with the Digital Marketing Institute. It provides you with cutting-edge, up to date content that arms you with the latest in digital marketing and professional skills. With live online and in-person modality options, you will learn directly from experts in real-time.

This programme prepares you to master Google Analytics 4 (GA4), Social Media Marketing, PPC, e-commerce, and email automation. You will be equipped with in-depth knowledge and practical experience, ensuring that you emerge as a certified digital marketing professional, adept at crafting comprehensive digital strategies.

Class Schedule:

Face to Face Classes

Dates: Saturdays (June 29, 2024 – July 27, 2024)

Time: 9:00am – 4:30pm

Live Online Classes

Dates: Mondays & Wednesdays (July 1, 2024 to July 31, 2024)

Time: 6:00pm – 9:00pm

Programme Facilitators

Petri-Ann Watson

DMI Certified (CDMP)
MBA General Management (Distinction), UWI
BSc Management Studies (Hons.), UWI

Etmour Williams

DMI Certified (CDMP)
MBA General Management, UWI
Bsc. in Marketing, UCC

What you will learn

Want to learn more or start the enrolment process?

Complete the form to receive the programme brochure, cost, payment options and next steps to get started.

Frequently Asked Questions

Have questions? Here are list of our frequently asked questions and answers
The DMI Pro Certification Course, offered by Mona School of Business & Management (MSBM) in partnership with the Digital Marketing Institute (DMI), is a comprehensive program designed to provide professionals with advanced skills and knowledge in digital marketing. It is certified by the DMI, who is globally recognized for delivering industry-relevant digital marketing education.
The course is open to professionals across various industries seeking to enhance their digital marketing skills and advance their careers. The program is designed for marketing managers, marketing executives, senior management, IT managers, small business owners, entrepreneurs, and anyone interested in pursuing a career in digital marketing.
The cost for the program is J$220,000. This includes DMI Membership, DMI Test fee, and DMI Certification on successful completion of the program.
Yes, the course is designed to cater to a wide range of skill levels, including beginners and those with some experience in digital marketing.
While there are no strict prerequisites, a basic understanding of marketing concepts is beneficial.
View All FAQs
The program is a 30-hour course offered over five weeks.
The course is designed to accommodate various learning preferences, offering a flexible blend of instructional methods. Participants have the option to engage in either instructor-led online classes or traditional face-to-face classes.
The DMI Pro Certification Course covers a wide range of digital marketing topics, including but not limited to search engine optimization (SEO), social media marketing, content marketing, email marketing, analytics, and strategy development. The curriculum is designed to ensure a comprehensive understanding of the digital marketing landscape.
Yes, the Digital Marketing Institute is the global certification body for Digital Marketing education. The certification is highly sought after by employers around the world. The DMI Pro qualification has also been credit rated by the Scottish Qualifications Authority.
Upon successful completion of the DMI Pro Certification program, participants will be awarded the prestigious title of a Certified Digital Marketing Professional (CDMA) by the Digital Marketing Institute. This certification signifies the attainment of a comprehensive understanding of digital marketing concepts, strategies, and practical skills, enhancing your professional credibility in the field.

Yes, Mona School of Business & Management offers corporate enrollment options. For details, please contact msbm-psu@uwimona.edu.jm

The Assessment is an online two-hour exam consisting of 120 test items (including multiple choice, matching, and drag-and-drop question formats). The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam and become certified.

Click here to read our PDF guide about how to book your exam OR watch the video below:

 

Candidates who failed the exam, can repeat it within their given exam eligibility period. Please note that there are a maximum of 2 repeat exam attempts allowed (3 attempts in total). There is a cost associated with each resit.
Earning the DMI Pro Certification provides several advantages, including enhanced career prospects, industry recognition, and the practical skills needed to excel in the dynamic field of digital marketing. It signifies a commitment to staying at the forefront of digital marketing education.

To enroll in the DMI Pro Certification Course at MSBM, simply complete this registration form. Follow the registration instructions, and our team will guide you through the process.

The course is offered periodically, and the schedule may vary. Please send an email to msbm-psu@uwimona.edu.jm or call 876-478-8180

Yes, participants who successfully complete the DMI Pro Certification Course will have continued access to course materials, ensuring they can revisit and apply their knowledge in real-world scenarios.

Complete the form below to download the programme brochure:

Module Info & Overview

Introduction to Digital Marketing

What’s it all about? How do you reach customers? How can traditional and digital media work together to create a water-tight campaign that speaks its truth across any and every channel? This module takes you through all the basics, helps you explore the buyer journey and stays rooted in practice. The goal is always to keep things clear and actionable.

Topics:

Module Info & Overview

Content Marketing

Digital marketing is fascinating and powerful because it’s person-orientated, yet also data driven – you get to engage with how people think and also see how and what they do. This module is about creating content that speaks to people, but also about sending it out into the big wide digital world at the right time and via the right channels.

Best of all, you get the ability to see what works.

Module Info & Overview

Social Media Marketing

It’s not just social media marketing it’s a big, warm, pleasurable social media experience for your audience. Your brand needs to ring loud and clear through all the right platforms and we’re going to show you how. Learn how to grow and engage a community around your offering. Give these people more to care about. Reach further with paid marketing and get deeper insights.

Module Info & Overview

Search Engine Optimization (SEO)

You must be found. Which means you must make yourself found. Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Learn the tricks of the trade such as keywords, what kind of content attracts, how to create more engagement and the magical art of conversion. There is so much to ‘like’.

Module Info & Overview

Paid Search (PPPC) With Google Ads

Pay-Per-Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics and more – this is turbo-charged marketing practice with pinpoint precision.

Module Info & Overview

Display Advertising

YouTube. Because we have eyes to see. Learn how to set up, manage, analyze and optimise a channel worthy of much viewing. Also release the sales power of Google Display Network and more. Visual is where it’s at.

Module Info & Overview

Email Marketing

Are email lists still relevant? Oh yes. An email is post sent to your virtual home address so it’s important – but do it right so that email gets opened and starts your target on a click-through journey of discovery. Also see how it can all be automated for max efficiency. And let’s not forget the all important regulatory stuff.

Module Info & Overview

Website Optimization

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business – goals and solutions stay lined up, nice and clear. Also, let’s get user-centric with best practice UX and go deep with data; activity tracking means insight – and insight is power.

Module Info & Overview

Digital Marketing Strategy

We give you capability, influence, reach, data, insight and tools, tools and more tools. But you still need solid objectives, otherwise you are drunk on power, driving a high-performance sports car round and round in circles on your way to the corner shop. That’s why we tie it all together with a Strategy module. Have a big and clear vision of where you really want to go, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.